graduated from the London School of Economics, where he won the MacMillan Prize for Sociology. He went on to become a Governor of LSE. During his time in advertising he transformed the industry, taking Saatchi & Saatchi from an eleven-staff company to being the biggest agency globally. He worked with Margaret Thatcher and John Major on four consecutive General Election victories. In 1996 he entered the House of Lords, and later became Shadow Minister for the Treasury and the Cabinet Office. He became Co-Chairman of the Conservative Party, and Chairman of the Centre for Policy Studies. His campaigning efforts in Parliament led to the passage of the 2016 Access to Medical Treatments (Innovation) Act.